LEARN HOW TO BUILD BUZZ, MAKE NOISE AND CRASH PARTIES:


 

LEARN HOW TO BUILD A BRAND IN JUST TWO STEPS A WEEK:


STEP 1: WATCH A VIDEO

Darlow's weekly lessons are video based, with no video exceeding four minutes in length. Students can jump in, learn about a new element of brand development, and jump out.

STEP 2: BUILD YOUR PLAN

At the end of each video, students are given the option to complete a homework assignment found in their copy of The DARLOW Rules book. Those homework assignments make up portions of the student's ultimate marketing plan.

EVERY STUDENT RECEIVES A FREE DIGITAL COPY OF THE DARLOW RULES:




COURSE CURRICULUM


  (LESSON #1): LEARNING HOW TO BECOME A GREAT MARKETER
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  (LESSON #2): IDENTIFYING YOUR BRAND OPPORTUNITY
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  (LESSON #3): DIFFERENTIATING YOUR BRAND
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  (LESSON #4): BUILDING YOUR BRAND POSITIONING STATEMENT
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  (LESSON #5): LEARNING HOW TO BECOME A GREAT MARKETER, PART 2
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  (LESSON #6): BUILDING BRAND IDENTITY
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  (LESSON #7): BUILDING AN AUDIENCE
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  (LESSON #8): BUILDING A COMMUNICATION PLAN
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